WORKSHOP ON EFFECTIVE MARKETING STRATEGIES

INTRODUCTION

Business success hinges on effective marketing skills, techniques and customer relations strategy. Success results from the application of requisite skills and techniques in the marketing process.

FOCUS OF THE WORKSHOP

Participants will at the end be more able to win prospects and clients, maximize the marketing expenditure and available time. The workshop is fast-paced, dynamic and highly informative and covers ideas, techniques, tips and the practical useful information.

THE WORKSHOP WILL DEAL WITH THE FOLLOWING MATTERS:

  1. Overview of marketing
  2. Skills for effective contacts and Prospecting
  3. Planning, target setting and marketing skills
  4. Customer care and relationship management
  5. Time management in effective marketing
  6. The art of preparing marketing proposal 
  7.  Demonstrations and presentations
  8. Achieving excellent customers complaints
  9. Total quality management
  10. Developing interpersonal skills
  11. How, where and when to network
  12. Powerful questioning and listening skills
  13. Dealing with different personality types
  14. Time and focus management
  15. Communication and negotiation skills
  16. The power of goal setting
  17. Maximizing your marketing Programme
  18. Marketing mistakes to avoid
  19. Working with the media
  20. Branding
  21. Internet marketing strategies

TARGET PARTICIPANTS :                                 
Marketing directors, marketing managers, Heads of profit centers, sales managers, and customer, Services managers, public relations managers, and customer’s relation managers. Also sales and sales     
Support personnel, promoters and marketers.    

WORKSHOP METHOD:
Formal lectures, Group discussions and Case study.

WORKSHOP VENUE:           
Nisrel Training and Conference Center,
Elephant Cement House,
(5th floor, B Wing) Alausa, Ikeja- Lagos.

DATE: 17-19th of  August & 14-16 Dec, 2009
                       
FEES: The workshop fee is N55, 500.00 (Forty Five Thousand Five Hundred Naira) only, per participant to cover workshop literature and materials, Executive Bag, Tea/Coffee, Lunch, Photographs, Certificates. Payment may be in cash or Bank draft. Payment may be made before the workshop date or at the venue of the workshop.

DISCOUNTS:
3-5 Participants   5%
Above 5-participants    10%

MODE OF PAYMENTS:
Payments in cash or bank draft should be made to  “Francis Consulting “ and sent to:       

The Managing Director,
Francis Consulting
Suit T02;Second Floor Alade Shopping Mall Ikeja-Lagos,
P.O BOX 102 Oshopey Plaza Post Office Allen Ikeja.
Tel: 01-7943921; 08075486693; 07090058765

For In-house training arrangements, please call Francis08035062583





 
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